Chairman Johnson: How Florida Citrus Captured the Heart of a Nation
The Florida Citrus story is rooted deeply in the American dream; and that’s a story worth telling. There’s a story unfolding with each passing Florida Citrus season. It’s a tale
The Misinformation Era has introduced new complexity into how we communicate with consumers. These new dynamics have significant implications for all industries and how the Florida Department of Citrus communicates within the food and beverage sector. Please join us for a live webinar on this topic featuring Edible’s Alex Armentano as well as special guest Teresa Thorne, Executive Director of the Alliance for Food and Farming. The session will explore what has changed, what hasn’t and what we as an industry can do about it. We will also give a behind the scenes look at how sharing science-based information with consumers can lead to better outcomes. Additionally, we’ll highlight how the FDOC puts this strategy into practice in order to protect the reputation of Florida Citrus.