Chairman Johnson: How Florida Citrus Captured the Heart of a Nation
The Florida Citrus story is rooted deeply in the American dream; and that’s a story worth telling. There’s a story unfolding with each passing Florida Citrus season. It’s a tale
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Évènements for janvier 19, 2021
FDOC Live Webinar
FDOC Live Webinar: Impacts of ‘Florida’ on Consumer's Willingness to Pay for Orange Juice Please join us for a live webinar where Dr. Lisa House, Professor and Department Chair of […]
The Impact of ‘Florida’ on Consumers’ Willingness to Pay for Orange Juice
Dr. Lisa House provides an overview of the impacts of marketing ‘Florida’ as an attribute on consumers’ willingness to pay for orange juice. Webinar Video Presentation Materials Webinar Audio