Fresh Plaza reports that a rare white grapefruit hailing from Florida hit Texas stores recently. Michael Schadler, director of international marketing at the Florida Department of Citrus points out that while much of the white grapefruit grown in Florida goes to Japan, some niche supermarkets sell it in the U.S.

Chairman Johnson: Marketing Strategies that Support the Present and Future of Florida Citrus
As the Florida Citrus harvest season gets underway, our industry is focused on the present. We carry the lessons of the past with us and look with purpose toward what