{"id":4492,"date":"2018-06-11T09:41:39","date_gmt":"2018-06-11T13:41:39","guid":{"rendered":"https:\/\/www.floridacitrus.org\/newsroom\/?post_type=fdoc-citrus-411&amp;p=457"},"modified":"2018-06-11T09:41:39","modified_gmt":"2018-06-11T13:41:39","slug":"fact-sheet-oj-consumption","status":"publish","type":"fdoc-citrus-411","link":"https:\/\/www.floridacitrus.org\/grower\/fr\/fdoc-citrus-411\/fact-sheet-oj-consumption\/","title":{"rendered":"Fact Sheet: OJ Consumption"},"content":{"rendered":"<p>While still the most popular 100% juice, there are several factors that can be attributed to the decline of OJ consumption, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\t<li><strong>A growing number of beverage choices.<\/strong>\u00a0An increasing number of beverage options from flavored waters to smoothies to cold brew coffees are shrinking shelf-space for long-time, staple beverages and brands.<\/li>\n\t<li><strong>Confusion around sugar.<\/strong>\u00a0Consumers don\u2019t have a clear understanding of the source of sugar in 100% orange juice. There are no added sugars, no added fructose, and no added sweeteners in 100% orange juice. The sweetness of 100% orange juice simply comes from natural sugars that develop in the orange as it grows on the tree.<\/li>\n\t<li><strong>Increasing price of OJ.<\/strong>\u00a0As demand for 100% orange juice outpaces supply and with growers paying more to care for their trees due to citrus greening, the price of 100% orange juice has increased.<\/li>\n<\/ul>\n\n\n\n<p>*Beginning of 2016-2017 harvest season versus the end of the 2015-2016 harvest season<\/p>\n\n\n\n<p>Find more information in our\u00a0<a href=\"https:\/\/www.floridacitrus.org\/grower\/fr\/newsroom\/citrus-411\/100-juice-and-sugar\/oj-and-a-healthy-lifestyle\/\">oj and a healthy lifestyle infographic available here.<\/a><\/p>","protected":false},"featured_media":458,"template":"","fdoc_citrus_type":[],"class_list":["post-4492","fdoc-citrus-411","type-fdoc-citrus-411","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/fdoc-citrus-411\/4492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/fdoc-citrus-411"}],"about":[{"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/types\/fdoc-citrus-411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/pages\/458"}],"wp:attachment":[{"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/media?parent=4492"}],"wp:term":[{"taxonomy":"fdoc_citrus_type","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/fdoc_citrus_type?post=4492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}