{"id":216,"date":"2016-01-28T16:30:33","date_gmt":"2016-01-28T21:30:33","guid":{"rendered":"https:\/\/www.floridacitrus.org\/newsroom\/?post_type=fdoc-news-item&p=216"},"modified":"2016-01-28T16:30:33","modified_gmt":"2016-01-28T21:30:33","slug":"exponent-named-public-relations-agency-of-record-for-floridas-natural-brand-premium-juices","status":"publish","type":"fdoc-news-item","link":"https:\/\/www.floridacitrus.org\/grower\/fr\/fdoc-news-item\/exponent-named-public-relations-agency-of-record-for-floridas-natural-brand-premium-juices\/","title":{"rendered":"Exponent named public relations agency of record for Florida\u2019s Natural\u00ae Brand Premium Juices"},"content":{"rendered":"

MINNEAPOLIS\u00a0<\/strong>\u2013 Exponent has become the new public relations agency of record for Florida\u2019s Natural Growers, producer of not from concentrate Florida\u2019s Natural\u00ae<\/sup>\u00a0brand orange and grapefruit juices, a premium brand in the juice category. Exponent was selected as the first-ever PR agency of record for the national brand, following a competitive search.<\/p>\n\n\n\n

\u201cAs we look to build awareness of our unique, grower-owned story, public relations will play an essential role in communicating with new audiences,\u201d said Chris Groom, chief marketing officer.\u201cWith their extensive knowledge and experience, Exponent is the ideal partner to help us achieve this.\u201d<\/p>\n\n\n\n

Florida\u2019s Natural is one of the largest Florida citrus cooperatives, made up of more than 1,000 grower-members who own more than 60,000 acres of groves. Its flagship product, Florida\u2019s Natural\u00ae<\/sup>\u00a0brand orange juice, is one of the top three offerings in the orange juice category, with full retail distribution and availability in more than 60 countries worldwide.<\/p>\n\n\n\n

Florida\u2019s Natural selected Exponent to lead all public relations efforts for the iconic brand\u2014from media relations and influencer engagement to reputation management. The PR work will complement the brand\u2019s new communications strategy, brand identity and packaging, all focused on its grower-owned cooperative making a difference.<\/p>\n\n\n\n

\u201cWe are incredibly honored to be the first public relations partner for this beloved premium brand,\u201d said Tom Lindell, managing director, Exponent. \u201cThis is an exciting time for the brand and we look forward to helping Florida\u2019s Natural achieve sustained growth through fully integrated marketing communications.\u201d<\/p>\n\n\n\n

About Florida\u2019s Natural Growers<\/strong>
First formed in 1933, Florida\u2019s Natural Growers, a division of Citrus World, Inc., is a cooperative of fourteen grower organizations representing nearly 1,000 individual growers owning over 60,000 acres of citrus in Florida. Its flagship brand, not from concentrate Florida\u2019s Natural\u00ae brand orange juice, may be found worldwide and uses oranges from Florida and only Florida. The cooperative currently operates a processing plant in Lake Wales, Florida and a juice packaging plant in Umatilla, Florida.<\/em><\/p>\n\n\n\n

About Exponent
<\/strong>Exponent Public Relations is a modern agency that creates belief in its clients\u2019 brands. The agency\u2019s belief-building approach has earned national recognition, including The Holmes Report\u2019s 2015 Boutique PR Agency of the Year. Clients include CHS, Cenex Convenience Stores, Duluth Trading Company, DuPont, GEOSYS, Granular, Grain Belt, Land O\u2019Lakes, Medtronic, Nestl\u00e9 Purina, Progressive Agriculture Foundation, Ruiz Foods and WinField. Exponent is the public relations partner of Colle+McVoy and a member of the MDC Partners Public Relations Network. For more information, visit\u00a0ExponentPR.com<\/a>,\u00a0Facebook.com\/ExponentPR<\/a>\u00a0or follow on Twitter at @exponentpr.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

MINNEAPOLIS\u00a0\u2013 Exponent has become the new public relations agency of record for Florida\u2019s Natural Growers, producer of not from concentrate Florida\u2019s Natural\u00ae\u00a0brand orange and grapefruit juices, a premium brand in […]<\/p>\n","protected":false},"featured_media":0,"template":"","fdoc_news_item_category":[],"fdoc_citrus_type":[111,108],"fdoc_health_category":[],"class_list":["post-216","fdoc-news-item","type-fdoc-news-item","status-publish","hentry","fdoc_citrus_type-grapefruit-juice","fdoc_citrus_type-orange-juice"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/fdoc-news-item\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/fdoc-news-item"}],"about":[{"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/types\/fdoc-news-item"}],"wp:attachment":[{"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"fdoc_news_item_category","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/fdoc_news_item_category?post=216"},{"taxonomy":"fdoc_citrus_type","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/fdoc_citrus_type?post=216"},{"taxonomy":"fdoc_health_category","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/fr\/wp-json\/wp\/v2\/fdoc_health_category?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}