As today\u2019s consumers navigate the grocery store, they have many things to consider. What foods do they like? What foods fuel a healthy diet? And what can they afford? As inflation continues to be a pressing concern for many, it is crucial that our industry maintain Florida Orange Juice\u2019s reputation as \u201cThe Original Wellness Drink\u201d and continue to highlight the health benefits every glass provides to ensure our product has a place in everyone\u2019s carts.<\/p>\n\n\n\n
The good news? Demand for Florida Orange Juice through the 2021 holiday season remained strong. In the 4-week period ending Jan. 1, sales of NFC orange juice were similar to 2016 levels and 5.5 percent higher than 2019<\/a>.<\/p>\n\n\n\n Consumer research shows that reinforcing the benefits of drinking 100% orange juice remain a key strategy in driving demand. Leading factors that consumers continue to give about their decision to purchase orange juice include taste, price, and, increasingly, health and wellness.<\/p>\n\n\n\n