Benefits from FDOC Generic Promotion on the Demand for Orange Juice

Presented by Dr. Lisa House, Professor and Department Chair of Food and Resource Economics, University of Florida

Presented on December 12, 2022

The University of Florida (UF) / Florida Agricultural Marketing Research Center (FAMRC) estimated a return on investment (ROI) and evaluated the benefits to the State of Florida from investing grower resources and General Revenue in the 2021-22 season towards sustaining consumer awareness of Florida-sourced orange juice in an effort to maintain consumer demand at the established baseline level.

This live webinar will provide an in-depth presentation of the benefits from FDOC generic promotion on the demand for orange juice and the return to Florida Producers.

Webinar / Zoom Instructions:

  1. Click the Zoom meeting link to join the webinar at the designated date and time:
  2. Click the “Open Zoom Meeting” button in the pop-up window
  3. Click the “Join with Computer Audio” button in the pop-up window
  4. You will then be placed into the live video presentation

Dial-In By Phone (only) Instructions:

  1. Call (346) 248-7799 US (Houston)
  2. Alternative Call-in Number: Call (646) 558-8656 US (New York) or find your local number:
  3. Enter Meeting ID: 865 8024 8319
  4. Enter Passcode: 931175