Benefits from FDOC Generic Promotion on the Demand for Orange Juice

Presented by Dr. Lisa House, Professor and Department Chair of Food and Resource Economics, University of Florida and Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission

Presented on December 16, 2020

Dr. Lisa House provides an in-depth presentation of the benefits from FDOC generic promotion on the demand for orange juice. Dr. Marisa Zansler provides an overview of the latest Nielsen OJ Retail Sales report for the four-week period ending Nov. 28, 2020. Finally, the FDOC previews a new Retail Video for use with retail category buyers to advocate for orange juice and future growth in the retail space.