FDOC eCommerce Initiatives Drive Florida OJ Sales: A behind-the-scenes dive into how it all works

Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc.

Presented on January 13, 2022

As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice.

As we celebrate the two-year anniversary of this program, we take a behind-the-scenes look at how and why these technology-driven tactics work.