Bartow, Fla – In the January USDA forecast of the 2023 – 2024 citrus season, the USDA projected production at 20.5 million boxes of Florida Oranges, 2.4 million boxes of Florida
Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc.
As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice.
As we celebrate the two-year anniversary of this program, we take a behind-the-scenes look at how and why these technology-driven tactics work.
P.O. Box 9010
Bartow, FL 33831-9010 US
Phone: 863-537-3999
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