Webinars

May 20, 2021
FDOC Live Webinar: Communicating with Consumers in the Misinformation Era
By Alex Armentano, Edible, Inc.


January 19, 2021
FDOC Live Webinar: The Impact of “Florida” on Consumers’ Willingness to Pay for Orange Juice
By Dr. Lisa House, Professor and Department Chair of Food and Resource Economics, University of Florida


January 14, 2021
FDOC Live Webinar: 2020 – 2025 Dietary Guidelines: The 100% Juice Perspective
By Gail Rampersaud, MS, RDN 


December 16, 2020
FDOC Live Webinar: Benefits from FDOC Generic Promotion on the Demand for Orange Juice
By Dr. Lisa House, Professor and Department Chair of Food and Resource Economics, University of Florida and Dr. Marisa Zansler, Director of Economic and Market Research, FDOC 


October 27, 2020
FDOC Pre-Recorded Webinar: Consumer Insights and Behaviors – COVID-19 Impacts Refreshed for October 2020
By Kim McAndrews, SVP and Food & Beverage Strategic Planner, Edelman/Edible


October 13, 2020
FDOC Live Webinar: Overview of the latest Nielsen OJ Retail Sales Report (4-week period ending Sept. 26) & Processors’ Statistics Reports
By Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission


August 27, 2020
FDOC Live Webinar – OJ Research and Messaging: Heart Health & Hesperidin
By Dr. Rosa Walsh, Scientific Research Director, FDOC & Shelley Rossetter, Global Marketing Assistant Director, FDOC


July 17, 2020
FDOC Webinar on Nielsen OJ Retail Sales July 2020
Dr. Marisa Zansler, Economic and Research Director, FDOC


June 25, 2020
FDOC Year In Review
Dr. Rosa Walsh, Scientific Research Director, FDOC
Samantha Lane, Global Marketing Director, FDOC


May 28, 2020
COVID-19 Insights on Consumer Behaviors and Impact on 100% Orange Juice
Bennett Travers, Senior Communications Planner, Edelman


May 14, 2020
OJ Research and Messaging: Focus on Immunity
Dr. Rosa Walsh, Scientific Research Director, FDOC


April 30, 2020
Overview of Nielsen OJ Retail Sales (4-week Period Ending April 11)
Marisa Zansler, Director of Economic and Market Research, FDOC


April 16, 2020
FDOC Domestic OJ Marketing Program Overview – Driving OJ Sales through eCommerce
Jackie Hopkins, General Manager, Edelman, Inc – Atlanta