Economic and Market Research Department

Benefits from FDOC Generic Promotion on the Demand for Orange Juice

Presented by Dr. Lisa House, Professor and Department Chair of Food and Resource Economics, University of Florida

The Future of Florida’s Commercial Citrus Tree Inventory

Presented by Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission and Dr. Thomas Spreen, UF/IFAS Professor Emeritus

The Impact of “Florida” on Consumers’ Willingness to Pay for Orange Juice

Presented by Dr. Lisa House, Professor and Department Chair of Food and Resource Economics, University of Florida

Benefits from FDOC Generic Promotion on the Demand for Orange Juice

Presented by Dr. Lisa House, Professor and Department Chair of Food and Resource Economics, University of Florida and Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission

Overview of the latest Nielsen OJ Retail Sales Report (4-week period ending Sept. 26) & Processors’ Statistics Reports

Presented by Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission

FDOC Webinar on Nielsen OJ Retail Sales July 2020

Presented by Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission

Overview of Nielsen OJ Retail Sales (4-week Period Ending April 11)

Presented by Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission

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Scientific Research Department

2020 – 2025 Dietary Guidelines: The 100% Juice Perspective

Presented by Gail Rampersaud, MS, RDN 

OJ Research and Messaging: Heart Health & Hesperidin

Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC and Shelley Rossetter, Global Marketing Assistant Director, FDOC

FDOC Year In Review

Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC and Samantha Lane, Global Marketing Director, FDOC

OJ Research and Messaging: Focus on Immunity

Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC

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Global Marketing Department

FDOC Interactive Discussion & Webinar: Advertising Tactics

Presented by Chip Bates, Executive Vice President at Edible, Inc. and Samantha Lane, Director of Global Marketing at FDOC

FDOC eCommerce Initiatives Drive Florida OJ Sales: A behind-the-scenes dive into how it all works

Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc.

Communicating with Consumers in the Misinformation Era

Presented by Alex Armentano, Edible, Inc.

Consumer Insights and Behaviors – COVID-19 Impacts Refreshed for October 2020

Presented by Kim McAndrews, SVP and Food & Beverage Strategic Planner, Edelman/Edible

OJ Research and Messaging: Heart Health & Hesperidin

Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC and Shelley Rossetter, Global Marketing Assistant Director, FDOC

FDOC Year In Review

Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC and Samantha Lane, Global Marketing Director, FDOC

COVID-19 Insights on Consumer Behaviors and Impact on 100% Orange Juice

Presented by Bennett Travers, Senior Communications Planner, Edelman

FDOC Domestic OJ Marketing Program Overview – Driving OJ Sales through eCommerce

Presented by Jackie Hopkins, General Manager, Edelman, Inc – Atlanta