Samantha Lane is the Director for Global Marketing at the Florida Department of Citrus. She has nearly 20 years of marketing and communications experience in Florida’s top industries including higher education, tourism, and agriculture.
Prior to taking on some of the toughest communications challenges for Florida’s number one agricultural commodity, Florida Citrus, Lane served as the Public Relations Manager for LEGOLAND Florida where she led successful PR campaigns including theme park expansions that garnered earned media coverage on media outlets throughout the world.
Lane started her career by moving through the ranks at the University of South Florida Polytechnic (now Florida Polytechnic University) over an 11-year period holding various positions, most recently as the Director of Marketing and Communications.
Lane is a graduate of the University of Central Florida and resides in Lakeland, Florida with her husband, JR, and two sons, Trey and Toby.
Department: Global Marketing