LAKELAND, Fla.\u00a0\u2013 Florida Department of Citrus\u00a0Executive Director Doug Ackerman briefed\u00a0Florida Citrus Mutual<\/a>\u00a0Wednesday morning on the Department\u2019s branding, public relations\u00a0and marketing programs for the coming season.<\/p>\n\n\n\n In an extended presentation at Mutual\u2019s monthly board of directors meeting in Lakeland, Ackerman offered insights into the FDOC\u2019s consolidated branding program, which now encompasses the state\u2019s entire citrus industry for the first time in many years. He also provided updates on FDOC\u2019s ambassador activations<\/a>, Captain Citrus launch<\/a>, issues management initiative, media relations and retail and food service marketing.<\/p>\n\n\n\n \u201cThe industry has changed,\u201d Ackerman said, \u201cAnd we have changed with it.\u201d<\/p>\n\n\n\n Ackerman fielded several questions from Mutual\u00a0board members and was encouraged by what he described as \u201can engaged, supportive, collaborative energy.\u201d<\/p>\n\n\n\n \u201cWe absolutely understand the symbiotic relationship between FDOC and Mutual,\u201d Ackerman said. \u201cWe serve the same people \u2013\u00a0the growers of Florida. When we are on the same page, the growers win.\u201d<\/p>\n\n\n\n Ackerman and other FDOC staff will be attending Mutual\u2019s crop forecast event on Friday in Wauchula.<\/p>\n","protected":false},"excerpt":{"rendered":" Ackerman shared FDOC’s PR and marketing programs for the coming season LAKELAND, Fla.\u00a0\u2013 Florida Department of Citrus\u00a0Executive Director Doug Ackerman briefed\u00a0Florida Citrus Mutual\u00a0Wednesday morning on the Department\u2019s branding, public relations\u00a0and […]<\/p>\n","protected":false},"featured_media":252,"template":"","fdoc_news_item_category":[80,100],"fdoc_citrus_type":[],"fdoc_health_category":[],"class_list":["post-250","fdoc-news-item","type-fdoc-news-item","status-publish","has-post-thumbnail","hentry","fdoc_news_item_category-fdoc","fdoc_news_item_category-industry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc-news-item\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc-news-item"}],"about":[{"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/types\/fdoc-news-item"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"fdoc_news_item_category","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc_news_item_category?post=250"},{"taxonomy":"fdoc_citrus_type","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc_citrus_type?post=250"},{"taxonomy":"fdoc_health_category","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc_health_category?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}