{"id":4199,"date":"2015-06-01T14:33:23","date_gmt":"2015-06-01T18:33:23","guid":{"rendered":"https:\/\/www.floridacitrus.org\/newsroom\/?post_type=fdoc-news-item&amp;p=162"},"modified":"2015-06-01T14:33:23","modified_gmt":"2015-06-01T18:33:23","slug":"theres-amazing-inside-video-wins-marketing-award","status":"publish","type":"fdoc-news-item","link":"https:\/\/www.floridacitrus.org\/grower\/fdoc-news-item\/theres-amazing-inside-video-wins-marketing-award\/","title":{"rendered":"\u201cThere\u2019s Amazing Inside\u201d video wins marketing award"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube\">\n\t<iframe title=\"There&#039;s Amazing Inside Florida Orange Juice\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/q07tOkkM5UQ?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/figure>\n\n\n\n<p>BARTOW, Fla. \u2013\u00a0The video used to\u00a0launch the Florida Department of Citrus\u2019 \u201cThere\u2019s Amazing Inside\u201d campaign\u00a0won\u00a0an Award of Excellence in the 21st Annual Communicator Awards, which honors outstanding communications and marketing.<\/p>\n\n\n\n<p>The video, which was created by The Food Group, a full-service agency with a focus on food marketing, received\u00a0recognition in the branded content category. It\u00a0debuted at the Florida Citrus Commission meeting in Bonita Springs, Fla. in 2014 and helped launch a year of change at the Department.<\/p>\n\n\n\n<p>\u201cOur long-standing relationship with the Florida Department of Citrus is built on partnership, collaboration and trust \u2013 all the things we believe are the foundation for award-winning work,\u201d said Mark Cotter, CEO of The Food Group. \u201cWe are thrilled to be a part of redefining the Florida Department of Citrus brand in a new way that inspires consumers through meaningful and engaging content.\u201d<\/p>\n\n\n\n<p>Doug Ackerman, executive director of the FDOC, added: \u201cWe\u00a0have witnessed\u00a0first-hand the creativity and dedication The Food Group puts into\u00a0every project they do. This is a well-deserved award for an outstanding company.\u201d<\/p>\n\n\n\n<p>The Communicator Awards is a leading international awards program sanctioned and judged by the Academy of Interactive &amp; Visual Arts. The Award of Excellence is its\u00a0highest honor and is given to the best in the field.<\/p>\n\n\n\n<p><strong>About The Food Group<\/strong><\/p>\n\n\n\n<p><em>The Food Group is a premier full-service agency that blends food, culture and marketing expertise.\u00a0As thought leaders in the industry, our mantra is simple: to deliver powerful integrated ideas that create meaningful connections across multiple audiences and disciplines.\u00a0With over 40 years of building some of the world\u2019s most iconic brands and businesses, we\u2019re uniquely positioned to bring clients a full suite of marketing, advertising, planning, public relations, media and culinary services designed to connect brands with people, buyers with sellers and sales with marketing.\u00a0\u00a0For more information, visit\u00a0<a href=\"http:\/\/www.thefoodgroup.com\/\">http:\/\/www.thefoodgroup.com<\/a>.<\/em><\/p>\n\n\n\n<p><strong>About the Florida Department of Citrus<\/strong><\/p>\n\n\n\n<p><em>The Florida Department of Citrus is an executive agency of Florida government charged with the marketing, research and regulation of the Florida citrus industry.\u00a0 Its activities are funded by a tax paid by growers on each box of citrus that moves through commercial channels.\u00a0 The industry employs nearly 62,000 people, provides an annual economic impact of nearly $10.7\u00a0billion to the state, and contributes hundreds of millions of dollars in tax revenues that help support Florida\u2019s schools, roads and health care services. For more information about the Florida Department of Citrus, please visit\u00a0<a href=\"http:\/\/www.floridacitrus.org\/\">FloridaCitrus.org<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BARTOW, Fla. \u2013\u00a0The video used to\u00a0launch the Florida Department of Citrus\u2019 \u201cThere\u2019s Amazing Inside\u201d campaign\u00a0won\u00a0an Award of Excellence in the 21st Annual Communicator Awards, which honors outstanding communications and marketing. 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