\u201cThere\u2019s something refreshing about an original,\u201d says one of the new Florida Orange Juice commercial spots, which began airing in early February on major streaming services, on the web, and across social media. The short but sweet (pun intended) 15-second spots make it clear why America\u2019s favorite juice is still America\u2019s favorite juice<\/a>.<\/p>\n\n\n\n When you\u2019re one-of-a-kind, like the Original Wellness Drink\u2122, you don\u2019t need anything added or taken away. When your natural state is made up of nutrients and health benefits<\/a> that modern juice consumers around the world crave\u2014 You don\u2019t need to change or be anything but what you are.<\/p>\n\n\n\n Curious to see how this kind of messaging is being conveyed? Well, I\u2019ll let you see the Florida Orange Juice commercials to find out for yourself. If you want to view them, but haven\u2019t seen them \u201cout in the wild,\u201d they\u2019ll be shown during the upcoming Florida Citrus Commission Meeting on Wednesday, March 26<\/a> at 9:00 a.m. EST.<\/p>\n\n\n\n The FCC Meeting\u2019s notice and agenda are posted on our website. Those who can\u2019t attend in person can join on their computer, mobile app, or room device virtually via Microsoft Teams. You may also call into the meeting (for audio only), and the number as well as the conference ID will be posted on the online notice.<\/p>\n\n\n\n With the Florida Legislative Session<\/a> in full swing, this week we got to witness the outpouring of support during critical meetings with state leaders. We are cautiously optimistic that we\u2019ll soon have some additional, much needed resources in the fight against citrus greening and getting more greening-tolerant trees in the ground.<\/p>\n\n\n\n Plus, with the glimmer of hope offered by the slight uptick in projected boxes of oranges announced on March 11 from the USDA Citrus Crop Forecast<\/a>, our grit, commitment, and passion to reset and recover Florida\u2019s iconic citrus industry is on display for anyone with eyes to see, and I believe that\u2019s a good thing. \u00a0<\/p>\n\n\n\n Call me biased, but I agree with the new commercials that it\u2019s hard to deny a true original when you see one: \u201cThey\u2019re just themselves, and they\u2019re always ready to perform when it counts.\u201d I feel that it takes an original to make an original, and the growers of Florida citrus are one-of-a-kind, just like America\u2019s favorite juice. The FDOC and our partners at Florida Citrus Mutual<\/a> (FCM) continue to advocate for a brighter future\u2014 one that spurs a rebuilding of the Florida citrus industry; one step at a time, and one tree at a time.<\/p>\n\n\n\n Steve Johnson is Chairman of the Florida Citrus Commission, which oversees the Florida Department of Citrus. He is the owner and general manager of Johnson Harvesting, Inc., based in Wauchula, FL.<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":" Vital steps are being taken to rebuild the Florida Citrus Industry \u201cThere\u2019s something refreshing about an original,\u201d says one of the new Florida Orange Juice commercial spots, which began airing […]<\/p>\n","protected":false},"featured_media":0,"template":"","fdoc_news_item_category":[82,80,100],"fdoc_citrus_type":[],"fdoc_health_category":[],"class_list":["post-7124","fdoc-news-item","type-fdoc-news-item","status-publish","hentry","fdoc_news_item_category-commissioner-notes","fdoc_news_item_category-fdoc","fdoc_news_item_category-industry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc-news-item\/7124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc-news-item"}],"about":[{"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/types\/fdoc-news-item"}],"wp:attachment":[{"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/media?parent=7124"}],"wp:term":[{"taxonomy":"fdoc_news_item_category","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc_news_item_category?post=7124"},{"taxonomy":"fdoc_citrus_type","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc_citrus_type?post=7124"},{"taxonomy":"fdoc_health_category","embeddable":true,"href":"https:\/\/www.floridacitrus.org\/grower\/wp-json\/wp\/v2\/fdoc_health_category?post=7124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}