“There’s Amazing Inside” video wins marketing award

BARTOW, Fla. – The video used to launch the Florida Department of Citrus’ “There’s Amazing Inside” campaign won an Award of Excellence in the 21st Annual Communicator Awards, which honors outstanding communications and marketing.

The video, which was created by The Food Group, a full-service agency with a focus on food marketing, received recognition in the branded content category. It debuted at the Florida Citrus Commission meeting in Bonita Springs, Fla. in 2014 and helped launch a year of change at the Department.

“Our long-standing relationship with the Florida Department of Citrus is built on partnership, collaboration and trust – all the things we believe are the foundation for award-winning work,” said Mark Cotter, CEO of The Food Group. “We are thrilled to be a part of redefining the Florida Department of Citrus brand in a new way that inspires consumers through meaningful and engaging content.”

Doug Ackerman, executive director of the FDOC, added: “We have witnessed first-hand the creativity and dedication The Food Group puts into every project they do. This is a well-deserved award for an outstanding company.”

The Communicator Awards is a leading international awards program sanctioned and judged by the Academy of Interactive & Visual Arts. The Award of Excellence is its highest honor and is given to the best in the field.

About The Food Group

The Food Group is a premier full-service agency that blends food, culture and marketing expertise. As thought leaders in the industry, our mantra is simple: to deliver powerful integrated ideas that create meaningful connections across multiple audiences and disciplines. With over 40 years of building some of the world’s most iconic brands and businesses, we’re uniquely positioned to bring clients a full suite of marketing, advertising, planning, public relations, media and culinary services designed to connect brands with people, buyers with sellers and sales with marketing.  For more information, visit http://www.thefoodgroup.com.

About the Florida Department of Citrus

The Florida Department of Citrus is an executive agency of Florida government charged with the marketing, research and regulation of the Florida citrus industry.  Its activities are funded by a tax paid by growers on each box of citrus that moves through commercial channels.  The industry employs nearly 62,000 people, provides an annual economic impact of nearly $10.7 billion to the state, and contributes hundreds of millions of dollars in tax revenues that help support Florida’s schools, roads and health care services. For more information about the Florida Department of Citrus, please visit FloridaCitrus.org.