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FDOC Domestic OJ Marketing Program Overview – Driving OJ Sales through eCommerce

Presented by Jackie Hopkins, General Manager, Edelman, Inc – Atlanta Jackie Hopkins with FDOC’s marketing agency partner Edelman/Edible provides a presentation of FDOC’s new marketing campaign using e-commerce as a way to drive OJ sales. This webinar includes a demonstration on how e-commerce channels are used to engage with consumers.  Presentation Materials Webinar Video

Overview of Nielsen OJ Retail Sales (4-week Period Ending April 11)

Presented by Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission Dr. Marisa Zansler provided an overview of the Nielsen OJ Retail Sales Report for the four-week period ending April 11, 2020. Presentation Materials Webinar Video

OJ Research and Messaging: Focus on Immunity

Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC Dr. Rosa Walsh provided a brief overview of Scientific Research in today’s world and an in-depth look at the research and messaging around 100% orange juice and vitamin C and their role in immune system support.  Presentation Materials Webinar Video

COVID-19 Insights in Consumer Behaviors and Impact on 100% Orange Juice

Presented by Bennett Travers, Senior Communications Planner, Edelman How does social isolation change consumer behaviors, culture and food preferences? How are consumers today engaging with each other and brands? Which of these changes will be persistent and permanent? Join Bennett Travers, Senior Communications Planner at Edelman, for this webinar where she will speak on these […]

FDOC Year In Review

Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC and Samantha Lane, Global Marketing Director, FDOC FDOC leadership provided highlights from the 2019-20 year in all areas including budgets, scientific research, marketing and economic market research. Additionally, Dr. Marisa Zansler provided a deep dive to share insights and analysis of the latest Nielsen OJ Retail […]