FDOC Webinar on Nielsen OJ Retail Sales July 2020
Presented by Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission Dr. Marisa Zansler provided an overview of the Nielsen OJ Retail Sales Trends Report. Presentation Materials Webinar Video
OJ Research and Messaging: Heart Health & Hesperidin
Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC and Shelley Rossetter, Global Marketing Assistant Director, FDOC Dr. Rosa Walsh and Shelley Rossetter share the story behind the recently published heart health study that found 100% orange juice and hesperidin may help to lower blood pressure. Dr. Walsh provides a behind-the-scenes look at the research […]
Overview of the latest Nielsen OJ Retail Sales Report (4-week period ending Sept. 26) & Processors’ Statistics Reports
Presented by Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission Dr. Marisa Zansler provides an in-depth overview of the final Nielsen OJ Retail Sales Report for the 2019-20 season through the four-week period ending September 26, 2020, as well as a walk-through of the newly […]
Consumer Insights and Behaviors — COVID-19 Impacts Refreshed for October 2020
Presented by Kim McAndrews, SVP and Food & Beverage Strategic Planner, Edelman/Edible Each month, the FDOC and partner agency, Edible, dig deep into current consumer behaviors to gain insights on how messaging and programming could be adapted for the greatest success. This webinar focuses on Kim McAndrews discussion of where consumers are today, how they […]
2020 – 2025 Dietary Guidelines: The 100% Juice Perspective
Presented by Gail Rampersaud, MS, RDN Registered Dietitian Nutritionist Gail Rampersaud reviews the process behind the Guidelines and outlines its recommendations related to 100% fruit juice while highlighting opportunities to support the inclusion of 100% orange juice as part of a healthy diet. Webinar Video Presentation Materials: 2020 – 2025 Dietary Guidelines: The 100% Juice […]
The Impact of ‘Florida’ on Consumers’ Willingness to Pay for Orange Juice
Dr. Lisa House provides an overview of the impacts of marketing ‘Florida’ as an attribute on consumers’ willingness to pay for orange juice. Webinar Video Presentation Materials Webinar Audio
Communicating with Consumers in the Misinformation Era
Presented by By Alex Armentano, Edible, Inc. The Misinformation Era has introduced new complexity into how we communicate with consumers. These new dynamics have significant implications for all industries and how the Florida Department of Citrus communicates within the food and beverage sector. This session explores what has changed, what hasn’t and what we as […]
The Future of Florida’s Commercial Citrus Tree Inventory
Dr. Zansler and Dr. Spreen discuss the implications of the declining inventory and the economic challenges and benefits of replanting. Webinar Video Presentation Materials Webinar Audio
FDOC eCommerce Initiatives Drive Florida OJ Sales: A behind-the-scenes dive into how it all works
Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc. As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice. As we celebrate the two-year anniversary of this program, we […]
FDOC Interactive Discussion & Webinar: Advertising Tactics
Presented by Chip Bates, Executive Vice President at Edible, Inc. and Samantha Lane, Director of Global Marketing at FDOC Americans are exposed to up to 10,000 advertisements per day. With so many products and services vying for attention, the method of delivery is an important factor. This discussion on the evolving consumer marketing space and […]