Chairman Johnson: Raising a Glass in Gratitude for Florida Citrus
Raise a glass in toast to Florida Citrus with these Florida Orange Juice mocktails. During the holiday season and especially as the end of the year approaches, people tend to
Raise a glass in toast to Florida Citrus with these Florida Orange Juice mocktails. During the holiday season and especially as the end of the year approaches, people tend to
janvier 13, 2022 @ 10:00 am
Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc.
As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice.
As we celebrate the two-year anniversary of this program, we take a behind-the-scenes look at how and why these technology-driven tactics work.