Michael Clair, a writer for Major League Baseball‘s , shared his delight for Orange Swirl — ice cream featuring 100% Florida Orange Juice — from Mixon Fruit Farms. Clair discovered the treat on a hot, sunny day at McKechnie Field, home of spring training for the Pittsburgh Pirates.

Chairman Johnson: Marketing Strategies that Support the Present and Future of Florida Citrus
As the Florida Citrus harvest season gets underway, our industry is focused on the present. We carry the lessons of the past with us and look with purpose toward what