
Chairman Johnson: Florida Citrus Commission Makes Strategic Changes for Florida Citrus
About a year ago, I harkened to the lyrics of a song by The Byrds (which happens to be based on a passage of scripture from Ecclesiastes 3). My column
Jackie Hopkins with FDOC’s marketing agency partner Edelman/Edible will provide a live presentation on FDOC’s new marketing campaign using e-commerce as a way to drive OJ sales. The webinar will also include a demonstration on how e-commerce channels are used to engage with consumers. This is a similar presentation to the one provided at the Highlands County Citrus Growers annual meeting in March.