Highlands Today: Reporter Paul Catala writes that the Florida Department of Citrus teamed up with Marvel to launch a new superhero: Captain Citrus. The article reports that “The more modern, physically-appealing image will debut in mid-September.”
Chairman Johnson: Marketing Strategies that Support the Present and Future of Florida Citrus
As the Florida Citrus harvest season gets underway, our industry is focused on the present. We carry the lessons of the past with us and look with purpose toward what