WFSU-FM reporter Donald Debevoise spoke with Marisa Zansler, director of economics and market research at the Florida Department of Citrus, about the upcoming citrus season and what the forecast could mean for retail prices of 100% Florida Orange Juice.
Chairman Johnson: Marketing Strategies that Support the Present and Future of Florida Citrus
As the Florida Citrus harvest season gets underway, our industry is focused on the present. We carry the lessons of the past with us and look with purpose toward what