Chairman Johnson: How Florida Citrus Captured the Heart of a Nation
The Florida Citrus story is rooted deeply in the American dream; and that’s a story worth telling. There’s a story unfolding with each passing Florida Citrus season. It’s a tale
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Communicating with Consumers in the Misinformation Era
May 20, 2021 @ 10:00 am
Presented by By Alex Armentano, Edible, Inc.
The Misinformation Era has introduced new complexity into how we communicate with consumers. These new dynamics have significant implications for all industries and how the Florida Department of Citrus communicates within the food and beverage sector. This session explores what has changed, what hasn’t and what we as an industry can do about it. We also give a behind the scenes look at how sharing science-based communication with consumers can lead to better outcomes.
This webinar features remarks from:
- Shannon Shepp, Executive Director, Florida Department of Citrus
- Teresa Thorne, Executive Director at the Alliance for Food and Farming
- Alex Armentano, Vice President – Crisis and Risk, Edible Inc.