Chairman Johnson: A Win for Florida Citrus
For many years Florida Citrus has been the industry that can’t seem to catch a break. There have been many setbacks in our attempts to move beyond citrus greening and
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The Impact of ‘Florida’ on Consumers’ Willingness to Pay for Orange Juice
January 19, 2021 @ 10:00 am
Dr. Lisa House provides an overview of the impacts of marketing ‘Florida’ as an attribute on consumers’ willingness to pay for orange juice.