The Economic & Market Research Department provides relevant information impacting the Florida citrus industry and the Florida citrus growers. The Department responds to informational needs expressed by the Florida Citrus Commission, trade organizations, individual industry firms, and by staff members of the Florida Department of Citrus.
Our mission is to provide relevant research and resources to the Florida citrus industry that deliver a baseline economic outlook and include:
- Economic indicators and performance measurement
- Investment information, including ROI on generic advertising spending
Dr. Marisa Zansler
Economic & Market Research Director