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Citrus World, Inc., has announced plans to invest $10,000,000 in the future of Florida Citrus, with a new citrus tree planting incentive program.

LAKE WALES, Fla. – The Board of Directors of Citrus World, Inc. approved a $10 million tree planting incentive program at a recent meeting in Lake Wales. This program will provide monetary support as well as an incentive to plant new orange acreage to help overcome the cost and the risk of replanting. Steve Caruso, the Cooperative’s Chief Executive Officer commented, “Citrus World’s financial position has never been stronger and we can’t think of a better way to invest than with our growers. It is the right thing to do.” It demonstrates Citrus World’s belief in the long term sustainability of the Florida citrus grower and will help enable the Florida’s Natural Brand to continue to grow.

About Florida’s Natural Growers, a division of Citrus World, Inc.

First formed in 1933, Florida’s Natural Growers is a cooperative of fourteen grower organizations representing nearly 1,000 individual growers owning almost 60,000 acres of citrus in Florida. Its flagship brand, not from concentrate Florida’s Natural® Brand, is sold throughout the US and in more than 40 countries throughout the world. The Cooperative is headquartered in Lake Wales, Florida and operates plants there and in Umatilla, Florida.