This week the Florida Department of Citrus responded to an ALS Ice Bucket Challenge issued by the Idaho Potato Commission. The FDOC then challenged the Egg Board, the Pork Board, and the Florida Strawberry Growers’ Association.
Chairman Johnson: Marketing Strategies that Support the Present and Future of Florida Citrus
As the Florida Citrus harvest season gets underway, our industry is focused on the present. We carry the lessons of the past with us and look with purpose toward what