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The two-year contract, with the option for three one-year extensions, begins on Aug. 1.

BARTOW, Fla. – The Florida Department of Citrus welcomed a new partner Wednesday, launching a new era for the Florida Citrus brand.

The Florida Citrus Commission voted unanimously to approve a new contract with Edible, Inc., a food and beverages specialist agency within the international public relations powerhouse of the Daniel J. Edelman Holdings family.

The two-year contract, with the option for three one-year extensions, begins on Aug. 1.

“The Department put a lot of time and effort into the search for a new agency and we’re confident we have found the best partner to help us promote Florida Citrus moving forward,” said David Steele, director of public relations. “Beyond the amazing capabilities we’ll be gaining from the talented Edible team, the partnership allows us to consolidate our public relations activities under a single contract. We have no doubt this will have amazing results.”

The contract, which could be valued at more than $8 million in its first year, is for a range of public relations and marketing activities, including brand management, advertising, earned media, issues management and measurement work.

“Edible is proud to have been chosen by the Florida Department of Citrus as their partner on their Branding and Media Relations efforts,” said Kathy Krenger, general manager of Edible, Inc. “We look forward to bringing together the collaborative, integrated spirits of our two organizations for this iconic brand.”

About the Florida Department of Citrus

The Florida Department of Citrus is an executive agency of Florida government charged with the marketing, research and regulation of the Florida citrus industry.  Its activities are funded by a tax paid by growers on each box of citrus that moves through commercial channels.  The industry employs nearly 62,000 people, provides an annual economic impact of nearly $10.7 billion to the state, and contributes hundreds of millions of dollars in tax revenues that help support Florida’s schools, roads and health care services. For more information about the Florida Department of Citrus, please visit FloridaCitrus.org.

About Edible

Edible, Inc. is a specialist agency within the Daniel J. Edelman Holdings family of companies focused entirely on the food, beverage and spirits sector. We are dedicated experts focused on the culture, tastes and business of food and beverage, bringing together cross-discipline expertise, cutting-edge thinking and innovative ideas to offer an integrated team solution for our clients. Visit http://www.edelman.com/specialty/edible/ for more information.