To celebrate National OJ Day, the Florida Department of Citrus hosted events in Atlanta, Boston, Chicago and Tampa as well as on social media. Executive Director Doug Ackerman previewed the event in Tampa on WTSP and Director of Public Relations David Steele continued the celebration on CBS 46 in Atlanta. The day focused on the nutritional benefits and great taste of 100% orange juice.
Chairman Johnson: Marketing Strategies that Support the Present and Future of Florida Citrus
As the Florida Citrus harvest season gets underway, our industry is focused on the present. We carry the lessons of the past with us and look with purpose toward what