Chairman Johnson: Putting the ‘Us’ in Florida Citrus
The Florida citrus industry is united and focused on replanting and rebuilding. At the risk of sounding cliché about the general feeling that’s electrified the Florida citrus industry lately, I […]
New Study Finds Consumption of 100% Fruit Juice is a Marker for Healthier Diets, Does Not Displace Whole Fruit
Bartow, Fla. — A recent study reveals that consuming 100% fruit juice is a marker for healthier diet choices and does not displace whole fruit consumption. The study, which was […]
Chairman Johnson: Good Stewards of Our Land and Our Time
While the industry focuses on replanting, the FDOC focuses on keeping Florida Citrus front-and-center in the minds of consumers. The first Triangle after the dog days of summer signals that […]
The Real Story on What’s Squeezing 100% OJ
Dispelling Misconceptions Surrounding the Recent FDA’s Proposed Ruling and How it Will Impact Florida Orange Juice Bartow, Fla. — This month, the FDA proposed a new rule to decrease the […]
Chairman Johnson: The Florida Citrus Replanting Strategy
It’s time to reset, renew, and be a part of the Florida Citrus renaissance story. As I write this column, Florida’s legislative leaders have reached an agreed upon plan for […]
Chairman Johnson: Consumer Snacking Trends Present an Opportunity for Florida Orange Juice
This is a prime example of how the FDOC never stops working to keep Florida Orange Juice top-of-mind. With the 2024-25 harvest season coming to a close very soon, it’s […]
Chairman Johnson: A Full House with New Florida Citrus Commission Appointments
Our thanks to our former commissioners while we prepare to welcome the recently appointed. With Governor DeSantis’ recent appointments and reappointments to the Florida Citrus Commission, we will have a […]
Chairman Johnson: The Four Rs of Florida Citrus Right Now
What we (Florida citrus growers) are working towards and how the FDOC is on the cutting edge of our marketing, research, and Florida Orange Juice sales. Reset. Replant. Renew. Renaissance. […]
Chairman Johnson: Florida Citrus is Working Towards a Brighter Future
Encouragement can be found from the Capitol to the groves, and even in a message from one of this year’s Florida Citrus Hall of Fame Inductees From the Capitol to […]
Chairman Johnson: These Juice Commercials Call Out America’s Favorite Juice for What It Is
Vital steps are being taken to rebuild the Florida Citrus Industry “There’s something refreshing about an original,” says one of the new Florida Orange Juice commercial spots, which began airing […]