The U.S. is the largest exporter by value of orange juice, grapefruit juice, and fresh grapefruit to Canada. As such, Canada is one of the most important markets for U.S. citrus (and specifically Florida Citrus). In 2021-22, due to the continued effects of the COVID-19 pandemic and supply-related issues, exports of all U.S. citrus products, excluding grapefruit juice, declined. Despite the decline, U.S. and Florida Citrus still command a strong position in the Canadian market.
In 2021-22, the U.S. exported 97.8 million liters of orange juice to Canada valued at $124.2 million. Florida continued to be the most represented state in the Canadian market, accounting for around 60% of total U.S. orange juice value and volume. U.S. orange juice faces its fiercest competition in Canada from Brazilian orange juice, which is 35% cheaper on average. However, even with that competitive advantage and a higher volume of product available in the market, the U.S. remained the preferred origin for orange juice, leading Brazilian exports by over $10 million in sales.
In terms of grapefruit juice, the U.S. has remained the top supplier in the market by a large margin. In 2021-22, U.S. origin grapefruit juice reported a market share of over 90% by value. To detail, U.S. grapefruit juice exports totaled 6.4 million liters valued at $7.5 million; an increase of 19% in value and 8% in volume from the previous year. The total value of Canadian grapefruit juice imports also increased by 19% in value and around 7.2% in volume in comparison to the 2020-21 program year, illustrating that inflation and subsequent higher prices on U.S. juice products played a role in increasing the total value of the market disproportionately to the growth of total volume.
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