Consumer Insights and Behaviors – COVID-19 Impacts Refreshed for October 2020

Presented by Kim McAndrews, SVP and Food & Beverage Strategic Planner, Edelman/Edible

Presented on October 27, 2020

Each month, the FDOC and partner agency, Edible, dig deep into current consumer behaviors to gain insights on how messaging and programming could be adapted for the greatest success. This webinar focuses on Kim McAndrews discussion of where consumers are today, how they are shifting in the rapidly changing environment of COVID-19 and the potential implications for Florida Citrus.