Chairman Johnson: How Florida Citrus Captured the Heart of a Nation
The Florida Citrus story is rooted deeply in the American dream; and that’s a story worth telling. There’s a story unfolding with each passing Florida Citrus season. It’s a tale
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Consumer Insights and Behaviors — COVID-19 Impacts Refreshed for October 2020
October 27, 2020 @ 10:00 am
Presented by Kim McAndrews, SVP and Food & Beverage Strategic Planner, Edelman/Edible
Each month, the FDOC and partner agency, Edible, dig deep into current consumer behaviors to gain insights on how messaging and programming could be adapted for the greatest success. This webinar focuses on Kim McAndrews discussion of where consumers are today, how they are shifting in the rapidly changing environment of COVID-19 and the potential implications for Florida Citrus.