Chairman Johnson: The Florida Citrus Replanting Strategy
It’s time to reset, renew, and be a part of the Florida Citrus renaissance story. As I write this column, Florida’s legislative leaders have reached an agreed upon plan for
Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc.
As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice.
As we celebrate the two-year anniversary of this program, we take a behind-the-scenes look at how and why these technology-driven tactics work.