Chairman Johnson: Florida Citrus Commission Makes Strategic Changes for Florida Citrus
About a year ago, I harkened to the lyrics of a song by The Byrds (which happens to be based on a passage of scripture from Ecclesiastes 3). My column
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FDOC eCommerce Initiatives Drive Florida OJ Sales: A behind-the-scenes dive into how it all works
January 13, 2022 @ 10:00 am
Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc.
As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice.
As we celebrate the two-year anniversary of this program, we take a behind-the-scenes look at how and why these technology-driven tactics work.