Chairman Johnson: Florida Citrus Commission Makes Strategic Changes for Florida Citrus
About a year ago, I harkened to the lyrics of a song by The Byrds (which happens to be based on a passage of scripture from Ecclesiastes 3). My column
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The Impact of ‘Florida’ on Consumers’ Willingness to Pay for Orange Juice
January 19, 2021 @ 10:00 am
Dr. Lisa House provides an overview of the impacts of marketing ‘Florida’ as an attribute on consumers’ willingness to pay for orange juice.