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Statement from FDOC Executive Director Shannon Shepp on January, 2024 Crop Forecast

Bartow, Fla – In the January USDA forecast of the 2023 – 2024 citrus season, the USDA projected production at 20.5 million boxes of Florida Oranges, 2.4 million boxes of Florida

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The Impact of ‘Florida’ on Consumers’ Willingness to Pay for Orange Juice

January 19, 2021 @ 10:00 am

Dr. Lisa House provides an overview of the impacts of marketing ‘Florida’ as an attribute on consumers’ willingness to pay for orange juice.

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Statement from FDOC Executive Director Shannon Shepp on January, 2024 Crop Forecast

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The Impact of ‘Florida’ on Consumers’ Willingness to Pay for Orange Juice

January 19, 2021 @ 10:00 am

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