Chairman Johnson: How Florida Citrus Captured the Heart of a Nation
The Florida Citrus story is rooted deeply in the American dream; and that’s a story worth telling. There’s a story unfolding with each passing Florida Citrus season. It’s a tale
Please join us for a live webinar where Dr. Lisa House, Professor and Department Chair of Food and Resource Economics at the University of Florida, will provide an overview of the impacts of marketing ‘Florida’ as an attribute on consumer’s willingness to pay for orange juice.