Chairman Johnson: How Florida Citrus Captured the Heart of a Nation
The Florida Citrus story is rooted deeply in the American dream; and that’s a story worth telling. There’s a story unfolding with each passing Florida
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2 events,Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc. As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice. As we celebrate the two-year anniversary of this program, we […] FDOC eCommerce Initiatives Drive Florida OJ Sales: A behind-the-scenes dive into how it all works Within the last several years, particularly with the onset of the COVID 19 pandemic, online grocery shopping and delivery services have seen a surge in popularity. The Florida Department of Citrus has been able to capitalize on this trend through […] |
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