
Chairman Johnson: Florida Citrus Commission Makes Strategic Changes for Florida Citrus
About a year ago, I harkened to the lyrics of a song by The Byrds (which happens to be based on a passage of scripture from Ecclesiastes 3). My column
FDOC Live Webinar: Impacts of ‘Florida’ on Consumer's Willingness to Pay for Orange Juice Please join us for a live webinar where Dr. Lisa House, Professor and Department Chair of […]
Dr. Lisa House provides an overview of the impacts of marketing ‘Florida’ as an attribute on consumers’ willingness to pay for orange juice. Webinar Video Presentation Materials Webinar Audio