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Florida Orange Juice tailgate transforms NYC’s Herald Square

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Thousands flocked to Herald Square on Aug. 19, 2014 to celebrate the start of tailgate season. Located at the corner of West 35th Street and Avenue of the Americas in front of Macy’s flagship store, the concrete park transformed into a temporary tailgate mecca.

About the Florida Department of Citrus

The Florida Department of Citrus is an executive agency of the Florida government charged with the marketing, research, and regulation of the Florida citrus industry. Its activities are funded by a tax paid by growers on each box of citrus that moves through commercial channels. The industry employs more than 33,000 people, provides an annual economic impact of $6.9 billion to the state, and contributes hundreds of millions of dollars in tax revenues that help support Florida’s schools, roads, and health care services. For more information about the Florida Department of Citrus, please visit Who We Are.