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Florida Orange Juice the Original Wellness Drink


Developed and launched prior to the global pandemic, the consumer-targeted campaign branded Florida Orange Juice as The Original Wellness Drink. It concentrated on lapsed OJ buyers with strong health and wellness messaging during Cold and Flu season. As consumers shifted their behavior toward online shopping and focused on health and wellness in the early months of 2020, the FDOC e-commerce and digital campaign was already positioned to perform well.